PPC agency for Google Ads, Meta Ads and TikTok Ads
Paid advertising is the fastest way to win new customers. It's also the fastest way to burn money if it's done without a strategy. As a Google Ads and Meta Ads agency, Polaris Advertising builds and manages pay-per-click campaigns for businesses in Romania, Hungary and beyond, with one goal: every euro or leu you invest should come back multiplied.
We run campaigns on Google Ads (Search, Performance Max, Shopping, YouTube, Display), Meta Ads (Facebook and Instagram) and TikTok Ads. We don't pick a platform because it's trendy — we pick it because your customers are there and the cost per customer makes sense.
What PPC is and why it works
PPC stands for pay-per-click: you pay only when someone clicks your ad. The biggest advantage is control. You decide who sees your ad, in which region, at what time, with what daily budget and for which searches. Unlike SEO, where results build over months, a well-built Google Ads campaign can deliver the first enquiries on day one. The downside is equally clear: when you stop the budget, the traffic stops too. That's why paid campaigns must be managed as an investment — with conversion tracking, cost-per-acquisition maths and constant optimisation.
Our paid advertising services
Google Search campaigns
Search campaigns show your ad exactly when someone searches for what you sell. For service and B2B companies, this is the most powerful format because it captures buying intent at its peak. We build tightly themed ad groups, write relevant ads for each and add negative keywords so you never pay for irrelevant clicks.
Performance Max and Google Shopping
For e-commerce, Shopping and Performance Max are usually the main sales engine. We optimise your product feed (titles, categories, images, attributes), segment products by margin and performance and set realistic ROAS targets. A well-optimised feed can transform results without increasing spend.
Facebook and Instagram ads
Meta works differently from Google: rather than capturing an existing search, you create demand. Audience, message and creative decide everything. We build awareness, traffic, lead generation and sales campaigns using interest audiences, website visitors and customer lists. Strong video creative is essential, which is why we work closely with our video production team.
TikTok ads
For brands selling to under-35s, TikTok is often the cheapest source of attention available. We build campaigns with native content shot for the platform, not recycled TV spots.
Remarketing
Most visitors don't buy on their first visit. Remarketing brings them back with personalised messages based on the pages they viewed or the products they added to cart. It's usually the most profitable part of any ad account.
What you get when you work with us
- An audit of your existing account — irrelevant keywords, wrong bid settings, broken conversion tracking.
- Correct conversion tracking — Google Tag Manager, GA4, Meta Pixel and Conversions API.
- A campaign strategy and structure tailored to your goals and budget.
- Ad copy and creative, continuously A/B tested.
- Weekly optimisation of bids, negatives, audiences, schedules and locations.
- A monthly report with cost per lead, cost per acquisition, ROAS and concrete next steps.
The landing page matters as much as the ad
You can run the best campaign in the market, but if people land on a slow, confusing page without a clear call to action, the budget is wasted. Every campaign we build has a verified landing page: fast on mobile, consistent with the ad's promise, answering the main objections and offering one obvious next step. Google's Quality Score directly considers landing page relevance, so a better page also means a lower cost per click for the same position.
Running ads in Romania as a foreign company
If you're entering the Romanian market, running English-only ads is a common and expensive mistake. Most Romanian buyers search in Romanian, and in Transylvania a significant share of customers respond better to Hungarian. We build separate campaigns per language, with native ad copy, localised landing pages and separate reporting, so you can see exactly what each audience costs and returns. Local payment preferences, pricing in lei and trust signals like a Romanian phone number also have a measurable impact on conversion rates.
Who our PPC campaigns are for
- Service and B2B companies that need a steady flow of quote requests: construction, manufacturing, consulting, finance, IT.
- Online stores selling profitably through Google Shopping, Performance Max and Meta Ads.
- Local businesses — clinics, repair services, restaurants, salons — that want customers from their own city.
- New brands that need visibility fast, before SEO starts delivering traffic.
- International companies testing the Romanian or Hungarian market before committing to a larger launch.
How we work: from audit to scale
- Discover — your business, margins, customer lifetime value and growth targets.
- Audit and tracking — we verify or set up conversion tracking. Most companies skip this step, which is why most campaigns can't be optimised properly.
- Launch — we start with the campaigns most likely to be profitable, on a controlled test budget.
- Optimise — in the first 4–6 weeks we tune intensively: which keywords convert, which audiences respond, which messages work.
- Scale — once cost per customer is stable and profitable, we increase budget gradually and expand to new channels.
How much budget do you need?
There's no universal answer, but there is a logic. Your budget must be large enough to generate data — a minimum number of clicks and conversions per month — so both the algorithm and we can learn what works. For a local service business that can be modest; for a national e-commerce store, larger. In our first call we estimate cost per click in your niche and a realistic minimum budget, so you don't launch a campaign that is doomed from the start.
Common PPC mistakes
- Conversions not tracked, or tracked wrong — Google optimises for whatever you tell it is a conversion.
- Broad match keywords without negatives — paying for searches unrelated to your business.
- Sending all traffic to the homepage instead of a relevant landing page.
- Running the same creative for months — audiences fatigue and costs rise.
- Judging campaigns after three days — algorithms need a learning period.
Full budget transparency
Your ad spend is paid directly from your account to Google, Meta or TikTok. We don't mark up media spend or hide commissions, and the ad accounts stay in your company's name — you keep full access at all times.
PPC and SEO: the complete strategy
The best results come when paid ads and SEO work together. Google Ads data quickly reveals which keywords drive sales; we then build SEO content for those terms so you win them organically too. Meanwhile, your social media presence feeds your remarketing audiences, and consistent branding makes every ad more recognisable.
Why Polaris Advertising
- 7+ years managing Google Ads, Meta Ads and TikTok Ads campaigns.
- 3x average ROAS across managed campaigns.
- Direct communication with the specialist managing your account.
- Campaigns in Romanian, Hungarian and English.
PPC FAQ
How much does Google Ads management cost?
Management fees depend on the number of platforms, account complexity and ad spend. Your media budget is paid directly to Google or Meta; our fee is separate and transparent. You receive a fixed proposal after our first call.
What's the difference between Google Ads and Facebook Ads?
Google Ads captures existing demand — people actively searching for what you sell. Facebook and Instagram ads create demand by showing your offer to people who match your customer profile but aren't searching yet. Most businesses need both, in different proportions.
How quickly will I see results?
First clicks and enquiries can arrive on day one. Stable, profitable performance usually takes 4–8 weeks of optimisation.
Do I keep my ad account if we stop working together?
Yes. Your Google Ads account and Meta Business Manager are owned by your company; we only receive admin access.
Do you work with small budgets?
Yes, as long as the budget can generate useful data. If it's too small for your market, we'll tell you honestly and suggest alternatives.